November 20, 2018

3 Ways your Business Can Capitalise on Christmas

For some sectors – like retail and hospitality, Christmas can bring about a much-needed surge in sales and bookings. However, in other sectors, often those B2B companies, it is more likely to be the case that it is a slower time of year. Perfect for reflection and time for planning for the upcoming for 2019. Follow these ways to boost your business from the Glasgow accountant team at The Kelvin Partnership, and you can relax over the festive season knowing you have made the most of the winter!

Ways to Boost your Business at Christmas – Advice from The Kelvin Partnership

ways to boost your business at christmas

Use the colder months and slower business at the end of year to your advantage!

Be Prepared

It doesn’t matter what business you have and what your priorities are, you need to make sure that your business is prepared for the festive season. Obviously, if you have a retail business you will need to start prepping very early. Making sure all is in order for the Christmas stock list, advertising etc. However, for a more commercial, office-based business you should also be taking precautions. For example, plan for absences! It is definitely likely that your headcount will dwindle in approaching the colder weather! So, prepare for lacking resources. Also, make sure you are set for harsher weather conditions, because snow, wind and ice will affect how people reach the office (employees and customers) – make sure your workspace is weather tight!

Also, don’t forget about your staff Christmas party! Book up and organise in good time, the best places go quickly.

Attention to Other Areas

Another one of the best ways to boost your business at Christmas time is to pay attention to areas of your business you may not have had time to during the year. Take the opportunity, while things are slower, to build on other aspects you may have neglected. For example, now may be the time to build up your business presence or it might be the best time to look at your accounts. There are many ways you can grow your business! And from these simple procedures you put in place at the end of the year, you can then move forward with them in the new year.

Customer Feedback

Our final piece of advice when it comes to ways to boost your business, is to use this time of year to collate customer or client feedback. Ask those businesses or people you have been working with for the past 12 months if they can fill out a questionnaire, a survey or just provide a review. Feedback is essential if you are looking to move forward with anything. You need to have some opinions on your services or products and understand what is done well at the business and what isn’t. In the new year, you can use this information to grow even more!

At The Kelvin Partnership we like to provide consistent updates about the world of finance. And so, take a look our last post to find out more about the Making Tax Digital scheme being implemented next April.

Rely on The Kelvin Partnership when it comes to helping in all aspects of business.